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You can't live without toilet paper

but you can live without climate guilt

Find thousands of eco-friendly products fast while you shop on your favorite sites


See through advertising

While you shop, know which products or brands are worth swapping out because they're contributing to climate change.

Find better alternatives fast

Swap products out for eco-friendly alternatives that align with your values and budget in one click. 

Have a voice in What companies Do

Join thousands of others in directly encouraging your favorite companies to be more sustainable (coming soon).



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Shop Normally

Shop on your favorite sites

like Amazon.


Help Combat
Climate Change

We'll tell you which products are contributing to climate change

and help you find better options in your budget.


A little about us

True Label is a project started by Jamie, an outdoor adventurer and technologist from companies like Dropbox & Glossier. After seeing how difficult it is for people to help combat climate change and businesses prioritize sustainability, he quit his day jobs to empower people and their communities to be a part of the climate change solution. 

"​Don't know where to start to help combat climate change?

Start here."

Tom, socially conscious shopper age 29

Made with love in Seattle